Bassel Bakkar | LinkedIn
Bassel Bakkar, , Recommendations14 people have recommended Bassel500+connectionsJoin LinkedIn & access Bassel’s full profileJoin LinkedIn and access Bassel’s full profile. It’s free!As a LinkedIn member, you’ll join 300 million other professionals who are sharing connections, ideas, and opportunities.See who you know in commonGet introducedContact Bassel directly500+connectionsDigital Marketing InstituteDIGITAL MARKETING2015 – 2015
BackgroundAn accomplished senior marketing management professional with over 10 years’ experience in establishing corporate goals, short term and long term budgets, developing marketing plans, brand building and management, Digital Marketing and 360 degree campaign’s planning & execution energized by skills to review and implement strategies that boost brand awareness, profitability and growth, with proven capabilities in designing innovative marketing strategies to generate desired resonance across potential market segments.
Hands on expertise in market research & analysis, brand building, product development, product mix, channel management, campaign planning & execution, new business development and people management to develop insightful strategies, capitalizing on capabilities and converting potentials into opportunities, utilizing result-driven approach and growth-centered mind-set to drive positive change in the organizational culture.
Expertise in developing new/emerging department, re-engineering processes and procedures, innovation management, team building & motivation.
Proficient in streamlining business operations while serving as catalyst for growth & expansion and quickly restoring forward momentum & generating revenue. Functional prudence in strategy development & implementation, executing business plans, aligning business activities to the vision & strategy of the organization, improving internal and external communications.
Ability to envision and create successful outcomes in complex situations with rich experience in developing business across geographies.Experience• Came on board to provide strategic marketing & active promotions plan. Key responsibilities include managing effective and engaging relationships with all partners, defining short- and long-term strategies for the company, managing and implementing a year around active calendar of marketing activities, conceiving store promotion & activation programs, and driving PR, digital and social media initiatives, which will build the brand and drive measurable growth in footfalls and sales to the branches by deciding the types of promotions and selling techniques.
• Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets.
• Identify and analyse an organization’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment.
• Leading a team of 5 people, acting as an advertising agency handling all the company marketing collateral, activities, and campaigns.
• Set goals for market share and growth.
• Undertake marketing audits to monitor sales performance.
• Develop go to market plans for new products and services.
• Work out an approach to pricing and set prices for products and services.
• Led national marketing campaigns (comprised of branding campaigns, promotions, product/service launches, trade show, media and PR initiatives) of Al Ansari Exchange.• Developed marketing communication programs for a variety of business-to-business clients, used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
• Develop and follow-up marketing materials and make follow-up monthly calls to establish relationships.
• Performed client presentations articulating the value proposition of product, solution, and service offerings.
• Pursued long term account strategy that maximized profits and assisted in cultivating long-term relationships with the appropriate decision makers. Ensured customer program satisfaction. Provided management with suggestions for improving volume, market share and price levels.
Achievements:
&#xf0 Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts (AED 350K to 500K+ initial contracts).
Accounts/Leads Generated:
 Government Entities: Ministry of Economy, Ministry of Foreign Trade, Ministry of Water and Environments, RAK Investment Authority: ( RAK Airways, RAK Tourism and RAK Offshore)
 Real Estate Developers: Rakeen, Bonyan Group, Khuyool Investments, Limitless, Real Estate Bank, Jamal Al Habtoor Real Estate, Mada'in Properties
 Exhibitions, Summits & Awards: Arab Oil & Gas Show, RAKRIS [RAK Real Estate and Investments Show], Domotex – Deutsch Messe, Abu Dhabi Quest for Excellence Summit 2007, Taaheel’s Qatra Award
&#xf0 Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).
&#xf0 Successfully formulated strategies and action plans to help companies achieve 10-20% annual revenue growth• Worked within a team environment and carrying out a full range of marketing functions.
• Identify and engage target clients. Generate leads, processing payments, and providing direct support to Business Development Manager.
Achievements:
&#xf0 Demonstrated immediate talents upon hire and excelled quickly to become recognised by management as key member of marketing team.
&#xf0 Contributed campaign theme idea that proved effective in delivering overall message.SkillsEducationProfessional Diploma in Digital Marketing, , DISTINCTIVE- Get a clear understanding of the value and importance of digital marketing and whyit is a vital component of your marketing strategy plan.
- Create and effectively manage social media, display, search marketing and online advertising and marketing campaigns
- Integrate your digital marketing plans and efforts into your marketing strategy
- Drive new visitor traffic to your web site while improving online conversion rates
- Understand how digital marketing can help you grow your business, domestically and internationally
- Create and develop effective and targeted email marketing campaigns that align with your business goals
- Identify various online applications and resources that can help build effective and profitable web sites
- Measure and analyse the visitor traffic to your web site to continuously develop and improve your digital marketing discover how to best develop and retain customersActivities and Societies:&Search Engine Optimization
Pay Per Click Marketing
Digital Display Advertising
Mobile Marketing
Website Analytic
Social Media Marketing
Email Marketing
Strategy and PlanningMaster's Degree, Activities and Societies:&Project ManagementUniversity of SharjahBachelor's Degree, , GeneralBusiness AdministrationActivities and Societies:&AlumniNational School, DubaiHigh SchoolActivities and Societies:&FootballLanguagesEnglishArabicNative or bilingual proficiencyCertificationsProfessional Diploma in Digital MarketingPatentsPublicationsHonors & AwardsTest ScoresOrganizationsCoursesProjectsVolunteer Experience & CausesMarketing ConsultantEmirates Down Syndrome AssociationMarketing ConsultantOpportunities Bassel is looking for:Joining a nonprofit boardCauses Bassel cares about:ChildrenHuman RightsA preview of what LinkedIn members have to say about Bassel:
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